Enterprise Integration Toolkit

Determine the communications approach(es) based on the level of change and target audiences.

Construct Initial Communications Plan to guide project communications, ensure buy-in and adoption of change and include as exhibit to Project Charter.

Engage senior level management to approve the approach, to signoff initial plan and to sponsor key communications.

Review the business case and define a 'value proposition' statement that will be effective with all levels of the organization. Additional statements may be needed for different target audiences but the overall message should be consistent.

Define a detailed task plan of who should receive what type of communication, when and how. The communication plan should cover the entire lifecycle of the project, address different level target audiences. Include elements that assure buy-in and adoption of change.

Make initial announcement to the organization about the program and communicate what the communication approach will be.

Determine if a repository, project portal or intranet mechanism will be used for the organization/ user community to 'pull' information about the project.

Establish portal, web page, etc for communications if determined that a mechanism would be used for the organization/ user community to 'pull' information about the project

Create communication tools to 'push' communications throughout the organization (videos, briefings, town hall meeting plans / materials, collateral)

Perform the tasks in the detailed task plan. Assure that the timing stays in sync with the actual progress of the project. Proactively adjust the plan as necessary.

Follow up with the different levels in the organization to determine if the goals and objectives have been met and if the users are satisfied. This activity should be coordinated with post implementation measuring against the business case and proactively identify areas that need to be addressed. This activity may also identify end users that may require additional training.